Privacy Policy

Here is the updated Privacy Policy using EC Academy Pte. Ltd. as the legal business entity and AcroMinds as the service brand.

ACROMINDS PRIVACY POLICY

Last updated: 13 July 2026

1. Introduction

AcroMinds is a service operated by EC Academy Pte. Ltd. (UEN 201937539N).

In this Privacy Policy, “AcroMinds”, “EC Academy”, “we”, “us” and “our” refer to EC Academy Pte. Ltd., operating under the AcroMinds service brand.

We are committed to protecting the privacy and personal data of children, parents, guardians, participants, customers, website visitors and other individuals with whom we interact.

This Privacy Policy explains how we collect, use, disclose, store and protect personal data in accordance with Singapore’s Personal Data Protection Act 2012 (“PDPA”).

This Privacy Policy applies to personal data collected through:

  • www.acrominds.com;

  • registration and enquiry forms;

  • telephone calls, email, WhatsApp and social media;

  • classes, workshops, camps, coaching sessions and events;

  • photographs, videos and programme documentation;

  • booking and payment platforms;

  • surveys, feedback forms and promotional activities; and

  • any other interaction with AcroMinds or EC Academy Pte. Ltd.

By providing personal data to us, you acknowledge that you have read and understood this Privacy Policy.

2. Personal Data We May Collect

“Personal data” means information about an identifiable individual, whether the information is true or not.

Depending on your interaction with us, we may collect the following information.

2.1 Parent or Guardian Information

  • Full name;

  • telephone number;

  • email address;

  • residential or mailing address;

  • relationship to the child;

  • payment and transaction information;

  • emergency contact details;

  • communication preferences;

  • feedback, enquiries and correspondence; and

  • account, booking or registration information.

2.2 Child or Participant Information

  • Full name;

  • date of birth and age;

  • gender, where relevant to the programme;

  • school or organisation;

  • programme attendance;

  • learning, behavioural or developmental information voluntarily provided to us;

  • relevant medical conditions, allergies, injuries, medication requirements or accessibility needs;

  • emergency contact information;

  • photographs, audio recordings or videos;

  • assessment, participation and progress information;

  • incident, accident and wellness reports; and

  • information reasonably required to provide a safe and suitable programme experience.

2.3 Website and Technical Information

When you visit our website, we may automatically collect:

  • Internet Protocol address;

  • browser and device information;

  • operating system;

  • referring website;

  • pages visited;

  • date and time of access;

  • cookie identifiers;

  • approximate location based on your device or IP address; and

  • website activity and usage information.

2.4 Information From Third Parties

We may receive personal data from:

  • schools, childcare centres, enrichment providers or programme partners;

  • a child’s parent, guardian or authorised representative;

  • payment processors and booking platforms;

  • social media platforms;

  • event organisers;

  • referral partners; and

  • service providers acting on our behalf.

Where you provide personal data relating to another person, including a child, you confirm that you are authorised to provide that information and, where required, have obtained the appropriate consent.

3. Children’s Personal Data

Many AcroMinds programmes are intended for children and teenagers. We recognise that children’s personal data requires particular care.

Programme registrations and purchases for children must be completed by a parent, legal guardian or authorised adult unless we expressly state otherwise.

Where consent is required for the collection, use or disclosure of a child’s personal data, we may request consent from the child’s parent or legal guardian.

We may also take into account the child’s age, maturity and ability to understand how their personal data will be used.

Parents and guardians should provide only information that is reasonably necessary for the child’s safety and participation.

We do not knowingly sell children’s personal data or use children’s personal data for behavioural advertising.

4. Why We Collect and Use Personal Data

We may collect, use and process personal data for purposes including:

  • responding to enquiries and discovery-call requests;

  • registering participants for classes, camps, workshops, coaching sessions and events;

  • assessing a participant’s suitability for a programme;

  • administering bookings, attendance, waiting lists and schedules;

  • processing payments, refunds, credits and invoices;

  • communicating with parents, guardians and participants;

  • sending confirmations, reminders, updates and administrative notices;

  • managing participant safety, medical needs and emergency situations;

  • responding to injuries, illness, behavioural concerns or incidents;

  • preparing attendance, progress, incident or programme reports;

  • contacting emergency services, medical professionals or authorised contacts where reasonably necessary;

  • conducting participant assessments and providing coaching feedback;

  • improving our classes, programmes, website and customer experience;

  • managing complaints, disputes and insurance matters;

  • maintaining business, legal, safety and financial records;

  • preventing fraud, misuse, security threats and unlawful activity;

  • complying with legal, regulatory and insurance requirements;

  • obtaining feedback and conducting surveys;

  • publishing photographs or videos where appropriate consent has been obtained;

  • sending programme news, announcements and promotional messages where permitted; and

  • carrying out purposes reasonably related to the above.

We will not collect, use or disclose personal data for a materially different purpose without providing further notice and obtaining consent where required.

5. Consent

We may collect, use or disclose personal data where:

  • you have provided consent;

  • a parent, guardian or authorised representative has provided consent;

  • consent is deemed to have been provided under applicable law;

  • the processing is necessary to perform a contract or respond to your request;

  • the processing is necessary to protect the health, safety or vital interests of an individual;

  • the processing is required or permitted by law; or

  • another exception under the PDPA applies.

You may withdraw your consent by contacting us using the details provided at the end of this Privacy Policy.

Withdrawal of consent will not affect any collection, use or disclosure of personal data that took place before the withdrawal was received.

Depending on the nature of the consent withdrawn, we may no longer be able to provide certain services, accept a registration or allow a participant to continue in a programme.

6. Photographs, Videos and Recordings

We may take photographs, videos or audio recordings during AcroMinds programmes for purposes such as:

  • programme documentation;

  • participant feedback or assessment;

  • staff training;

  • safety and incident review;

  • internal communication;

  • marketing and publicity; and

  • publication on our website, social media accounts or promotional materials.

Where required, we will obtain permission from the participant’s parent or guardian before using identifiable images or recordings for public marketing purposes.

A parent or guardian may withdraw consent for future marketing use by contacting us.

Withdrawal of consent will generally apply to future use. It may not require us to recall, remove or destroy printed or published materials that were lawfully created or distributed before the withdrawal was received.

We will take reasonable steps to remove digital content under our control where appropriate and reasonably practicable.

Photography or recording by parents, participants and visitors may be restricted to protect the privacy and safety of other children.

7. Marketing Communications

With your consent, or where otherwise permitted by law, we may send information about:

  • upcoming programmes;

  • classes and camps;

  • workshops and events;

  • promotions;

  • educational content; and

  • related AcroMinds or EC Academy services.

Communications may be sent by email, telephone, SMS, WhatsApp or other messaging platforms.

You may unsubscribe by:

  • using the unsubscribe link in an email;

  • replying with an opt-out request;

  • contacting us using the details below; or

  • following the instructions contained in the message.

You may continue to receive non-promotional messages relating to active registrations, payments, programme changes, safety matters or services you have requested.

8. Cookies and Website Technologies

Our website may use cookies and similar technologies to:

  • operate website functions;

  • remember preferences;

  • analyse website traffic;

  • understand how visitors use the website;

  • improve website performance;

  • protect the website from misuse; and

  • support advertising or marketing activities where permitted.

Some cookies may be provided by third-party services, including:

  • website-hosting providers;

  • website analytics providers;

  • payment processors;

  • booking platforms;

  • embedded video services; and

  • social media platforms.

You may control cookies through your browser or device settings.

Disabling certain cookies may affect the operation or functionality of the website.

9. Disclosure of Personal Data

We may disclose personal data, where reasonably necessary, to:

  • our employees, coaches, facilitators and authorised personnel;

  • programme venues and operational partners;

  • schools, childcare centres and organisations arranging a programme;

  • payment processors, accounting providers and banks;

  • website hosts, software providers and cloud-storage providers;

  • communication, email and messaging providers;

  • photographers, videographers and marketing providers;

  • medical professionals, nurses, emergency responders or hospitals;

  • insurers, insurance brokers and claims administrators;

  • professional advisers, including lawyers and accountants;

  • regulators, government agencies and law-enforcement authorities;

  • a purchaser, successor or transferee in connection with a business transaction; and

  • other parties with your consent or where disclosure is required or permitted by law.

We require service providers handling personal data on our behalf to use the information only for authorised purposes and to apply appropriate safeguards.

We do not sell or rent personal data.

10. Overseas Transfers

Some of our service providers may store or process personal data outside Singapore.

Where personal data is transferred outside Singapore, we will take reasonable steps to ensure that the recipient provides a standard of protection comparable to that required under the PDPA, where applicable.

11. Protection of Personal Data

We use reasonable administrative, physical and technical safeguards to protect personal data against:

  • unauthorised access;

  • unauthorised collection, use or disclosure;

  • copying or modification;

  • loss or theft;

  • accidental destruction; and

  • similar risks.

These safeguards may include:

  • access controls;

  • staff confidentiality obligations;

  • password protection;

  • secure physical and electronic storage;

  • system monitoring;

  • vendor controls; and

  • limiting access to individuals who require the information for legitimate business or operational purposes.

No internet transmission or electronic storage system is completely secure. We therefore cannot guarantee absolute security.

12. Accuracy of Personal Data

We rely on parents, guardians and participants to provide accurate, complete and updated information.

Please inform us promptly of changes to:

  • contact details;

  • emergency contacts;

  • medical conditions;

  • allergies;

  • medication;

  • injuries;

  • accessibility needs; or

  • any other information relevant to a participant’s safety or participation.

We may request updated information before or during a programme.

13. Retention of Personal Data

We retain personal data only for as long as it is reasonably necessary to:

  • provide our services;

  • meet operational and safety requirements;

  • manage incidents and insurance matters;

  • comply with legal, accounting and regulatory obligations;

  • resolve complaints or disputes; and

  • enforce our agreements.

Different categories of information may be retained for different periods.

When personal data is no longer required for a legal, safety or business purpose, we will take reasonable steps to delete, anonymise or securely dispose of it.

14. Access and Correction Requests

You may request:

  • access to personal data about you that is in our possession or control;

  • information about how that personal data has been used or disclosed during the applicable period; or

  • correction of inaccurate or incomplete personal data.

Requests should be submitted in writing using the contact details at the end of this Privacy Policy.

We may need to verify your identity and authority before processing a request.

Where a request concerns a child, we may require evidence that the requester is the child’s parent, legal guardian or authorised representative.

We may charge a reasonable fee for an access request where permitted by law. We will inform you of the estimated fee before processing the request.

Certain information may be withheld where an exception under applicable law applies.

15. Third-Party Websites and Platforms

Our website may contain links to websites, social media pages, booking systems, payment services or other platforms operated by third parties.

Third-party platforms operate under their own privacy policies and terms.

We are not responsible for the privacy, security, availability or content practices of third-party platforms.

You should review the relevant third party’s privacy policy before providing personal data.

16. Personal Data Breaches

Where a personal data breach occurs, we will assess the incident and take reasonable steps to contain, investigate and address it.

Where required under the PDPA, we will notify the Personal Data Protection Commission and affected individuals.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

  • our services;

  • our data-handling practices;

  • our systems;

  • applicable laws; or

  • regulatory requirements.

The updated Privacy Policy will be published on www.acrominds.com with a revised “Last updated” date.

Where required, we may provide additional notice or obtain fresh consent.

18. Contacting Us

Questions, requests or concerns relating to personal data may be directed to:

EC Academy Pte. Ltd.
Operating the AcroMinds service
UEN: 201937539N

Address:
10 Jalan Besar
#09-03 Sim Lim Tower
Singapore 208787

Email: asraf@empowerchildhood.com
Telephone: +65 8749 7769
Website: www.acrominds.com

Please include sufficient information for us to identify you and understand your request.

We will review privacy-related concerns and respond within a reasonable period.

You may place this on a webpage titled “Privacy Policy” and link it from the website footer, registration forms and payment pages.